Zygmunt Bauman, postmodernism and consumerism

Bauman was a Polish Sociologist that looked at postmodernism and consumerism but looked more in depth at the liquid and solid modernity within postmodernism. Bauman argued that there was a shift in the mid 20th century which altered the society of producers to consumers, and the idea of security was given up so that society as a whole could enjoy freedom and consumerism. This was known as the shift from modernity to post-modernity. Bauman used metaphors such as ‘Liquid’ and ‘Solid’ modernity, liquid modernity which is the present condition of the world and solid modernity being the condition that preceded it. Bauman’s other work which he is more famous for is his work on modernity and its link to the holocaust.


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